The
Media Sales Institute (MSI) began as a joint vision
of Jeffrey P. Myers, Principal of Personal Selling Principles
(PSP) and the late Professor Ernie Fears, Jr. of Howard
University in 2001.
The
(MSI) is a ten-day, intense training program developed
by (PSP) for graduating college or university seniors
who are passionately interested in pursuing a career
in media sales.
The curriculum is designed
to provide an entree into media sales for talented students
of diverse backgrounds. The MSI trains the candidates
in radio, television, cable, print and internet sales.
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