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What is the MSI?   Why a MSI?
The Media Sales Institute (MSI) is a ten-day, intense training program developed by Personal Selling Principles (PSP) for graduating college or university seniors who are passionately interested in pursuing a career in media sales. The curriculum is designed to provide an entree into media sales for talented students of diverse backgrounds. The MSI was created to address the media industry's challenge of ensuring a diverse workforce representative at all levels. Over 90% of senior management in media today is from sales.In order to meet this challenge the industry needs a large base of qualified and diverse candidates.
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Personal Selling Principles (PSP) developed the Media Sales Institute (MSI) training program in 2000.

In addition to the MSI , PSP specializes in personnel and organizational development . Our clients obtain their goals by embracing the PSP concept of "Total Staff Marketing" (TSM)©. Total staff marketing leads to improved internal communication and long term revenue growth.

"Personal Selling Principles.

Is The Vision Mission Company,

Our Mission Is Your Vision"©


The NAB Education Foundation (NABEF) is a non-profit organization dedicated to serving the public interest in supporting and advocating: education and training programs.

Read more on NABEF

NABOB's two principal objectives are to increase the number of African-American owners of telecommunications facilities, and to improve the business climate in which they operate.

 Read more on PSP Read more on NABOB Read more on MSI Participants

MSI Highlights

  • The MSI was developed by PSP and launched at Howard University in 2000
  • The first expansion school was Florida A & M University (FAMU) in 2005
  • Expanded to the University of North Texas (UNT) in 2006
  • Candidates have been selected from over 50 universities and colleges
  • Hundreds of candidates have completed the MSI
  • Candidates have been recruited by national and local media companies
  • MSI graduates have been promoted into management
  • Recruiters state MSI candidates have a "competitive advantage" entering media sales
  • Recruiters and lecturers have requested to participate year after year

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2013 FAMU Graduates
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2012 FAMU Graduates
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  • ABC
  • BEASLEY RADIO
  • BET
  • CBS
  • CLEAR CHANNEL
  • COMCAST SPOTLIGHT
  • COX MEDIA GROUP
  • CUMULUS
  • ESPN
  • FOX
  • GANNETT CO., INC.
  • GRAY TELEVISION
  • HEARST TELEVISION INC.
  • KATZ MEDIA GROUP
  • MEDIA STAFFING NETWORK
  • MORRIS COMMUNICATIONS
  • NEW YORK TIMES COMPANY
  • NEW ENGLAND SPORTS NETWORK
  • NBC
  • PETRY MEDIA
  • RADIO ONE
  • SINCLAIR BROADCAST GROUP
  • TIME WARNER CABLE

2014 Media Sales Institutes (MSI)

    Florida A&M University - May 12 - 22, 2014 in Tallahassee, Florida


Recruitment Dates
- May 20 - 21, 2014

Ohio University - May 11 - 23, 2014 in Athens, Ohio

Arizona State University - June 1 - 10, 2014

  Howard University - June 1 - 14, 2014 in Washington, DC

Click Here to Download Application